Open Social – 8th July 2010 @ AMV BBDO
Despite a warm evening we enjoyed a great turn out last Thursday night at AMV BBDO who kindly hosted the Open Social event.
Speakers Jemima Gibbons and Matt Nash along with panellists Josh Feldberg, Mat Ryer and Nathan Guerra gave us snappy insights to many projects using Social Media fluently.
Examples such as:
The Orange Glastonbury photo http://glastonbury.orange.co.uk/ Where you can tag your friends – currently showing over 7,000 tags – What was the value? Just the pr gimmick, or are they collecting data?
Wagamama menu – liking what’s in the restaurant as you are in it and seeing what everyone else likesBakers tweet – fresh croissants – auto-tweeting when they are out of the oven ..
Zappos encourages new employees to use Twitter, is this still part of an overall marketing strategy or embracing the open social love?
Though we managed to steer clear of the banned topics of privacy and security, by assuming these would all be fixed in a foreseeable future, we kept on coming back to the Facebook Like button ( see previous event! ) There’s clearly huge frustration and dissatisfaction around the Like button .. do we want a Dislike button, a Support button, a Recommend button or simply an “I use” button ( HM has long had one of these)Or would data on how many people ignored the Like button be useful? And what does it mean to Like something in Facebook terms anyway?
As mentioned by Matt Nash – 65 million people are clicking Like every day on Facebook – but is this “Liking” products, brands and services or “Liking” a friends comment or photo?
Some people won’t use Facebook – where does that leave brands and those people?
Our social behaviour online emulates our “real”(!) lives but we recognised the difficulty of restricting our sharing of information between different groups of people.
In real life this is done fluidly and fluently, most of the time (!), but online it’s requiring some extra thought.
How exciting is Augmented Reality combined with Open Social? How can we confirm that these potential acquaintances are reliable – part of “our tribe” ?
There was a feeling that your locality will be enhanced with the abiltity to collect and share info recommending places nearby.. foursquare may be more effective on this but with it taking only 5 people to make Kings Cross a “trending” place and only 4 people at the event having “checked in” at AMV BBDO there appears to be some difficulty persuading people to adopt new social apps and participate.
Are we going to tire of adopting new social apps, maybe the early adopters won’t but will non geeks tire of having to keep up?!
For example there was a lot of noise surrounding Google Wave/ buzz? But how successful has take up been? Apparently those in the States have been suddenly adopting buzz in past few weeks – starting to use buzz to control outputs to tw/ fb/ etc Platforms v embedded - would embedded mean more fluid conversation less waiting for each individual to “join” an app etc etc
Matt felt something new was in the air and ultimately wanted to know where are the cool kids? Will the subversive counter culture provide the next best Social movement?
Josh was buzzing with ideas and visions of our future enhanced Social lives – imagining a foursquare-esque scenario when a visitor who visits an animal at London zoo would own the lion or the monkey etc And those visiting “Josh’s chimpanzee” could send updates/ photos to the “owner”.Jemima concluded that the impact ultimately of an increasingly Open Social world should be coercing companies and brands to create services and products people actually want .. maybe more sustainable.. rather than pushing an undesirable product or service.
We had Demos from Gerrard Wilcoxson promoting the Europeam Satellite Navigation Competition – Win £10000 cash, 6 months business incubation and more – full details here: http://ukesnc.com/
Kumbooka also demo’d their neat service which will “Socialise your stuff”. Gary Edmonstone, founder of Kumbooka later said “We saw a very positive response from a meeting of some of the key industry watchers.
We have turned social networking around and placed people’s stuff, their personal possessions, right at the heart of a new social network. It’s their stuff that mostly defines who they are
and with Kumbooka, they can attach digital content like photos to their camera or recipes to their food mixer and give a personal dimension to the possessions that reflect their personality.”
SLIDES
from @jemimag
http://www.slideshare.net/jemimag/truly-social
from Matt Nash @oosocial
Like me, love my data – 24th May 2010
Posted by emmajell in Uncategorized on July 9, 2010
Many thanks to speakers @ssethi, @iskandar and @benjamincohen for providing us with an informative and entertaining Monday evening. Special mention to @raffi (Twitter tech lead) and @jaggeree who joined in via skype, (albeit intermittently…!)
An extremely well informed and lively audience played a major part in the debate. Ultimately this is an on-going debate and no one was there to provide conclusive answers.
Overwhelming our audience felt a lack of trust for Facebook (not great for business) and were convinced that privacy options will keep on changing on Facebook with little prior warning. Whilst some share information freely, either unaware or unconcerned about the lack of privacy – others avoid sharing certain info e.g. geo-tagging and a few are steadily removing their profiles from online social networks.
In the infamous words of Mark Zuckerberg – Will the world truly be a better place for everyone if we know everything about everyone?
Or do we just need to be more aware of what, how and why to share …and who should profit from our sharing?
One thing for certain is the pressure for businesses to monetise and therefore different avenues will continue to explored (exploited?).
Interesting points were made regarding exploring monetising “influencers” who could potentially reap the rewards of “activating” their networks.
“Fundamentally, privacy is about having control over the flow of information, it’s about being able to understand the social setting in order to behave appropriately. To do so, people must trust their interpretation of the context, including the people in the room and the architecture that defines the setting. When they feel as though control has been taken away from them or when they lack the control they need to do the right thing, they scream privacy foul.” – Danah Boyd
Post event blogs:
Being Social ‘10 – post event catchup
We had a fabulous afternoon at the King’s Fund on Thursday 13th May in the company of many authorative voices from the world of Social Media.
@Dom_AsdaPR went down a storm with his tales of Asda’s use of Twitter – very much a “just get in there and do it”. At Asda HQ they have a board with an “Asda” twitter stream and employees are encouraged to engage with the twitter conversation whenever they have a few minutes to spare (as well as having a more formal approach obviously! ).
The subject of ROI was something which speakers, panellists and the audience referred to again and again – it’s the instant question demanded of those proposing Social Media use and there were varied responses, including analysis of the usefulness of monitoring but also “how long is a piece of string?” Will McInnes noted that the benefits are also not necessarily instantaneous and may take 9 months or more to become apparent.
In the evening we held a “Politics and Social Media” panel which can only be described as the most animated of all the debates. My takeaway comment came from @Tom_Watson who, in regard to point being made regarding the lack of take up of Social media by politicians, noted that many would-be politicians had failed to be selected as PPC’s precisely because of the way that they had used Social Media e.g. innappropriate comments on Twitter causing sufficient backlash. So whilst Social Media has yet to be adopted widely across British politics it is apparent that it has made plenty of ripples, so watch this space. My personal thought would be that for politicians social media allows a level of transparency and instant interaction which, at the moment, most are not ready for.
Blogs below:
@gabrielleNYC http://sociable.net/
@Chris_Reed from Brew Digital http://www.brewdigital.com/blog/being-social-2010-few-thoughts-0
@Paul_Clarke – Photos http://www.flickr.com/photos/paul_clarke/sets/72157623935361977/
@socialoptic http://socialoptic.com/2010/05/really-social-business-the-key-to-collaboration/
@benjaminellis http://www.flickr.com/photos/jamin2/4608742548/
@leebryant http://www.slideshare.net/leebryant/social-on-the-outside-needs-social-business-on-the-inside
@abisignorelli http://abisignorelli.wordpress.com/2010/05/18/social-media-roi/
TwapperKeeper hashtag archive #beingsocial to download at http://bit.ly/9By6rz
The Internet of Things – Rise of the Machines 4th May @BCS
The outcome of the event was that “The Internet of Things” is still coming ……!
And confusion/privacy/ security appear to be factors that hold back both adoption and growth.
Probably technology is not the issue, inter-operability and standards could
be preventing faster adoption, but this seems unlikely.
Business models are built and will be justified on future cost savings, but
during recession when cash is short the future remains the future.
Also component and usage costs are still too high, but that is more of a volume issue.
So why is it not working – maybe, like the UK government, there is no natural leader?
Post event write ups:
Phillip Sheldrake (panel moderator) @sheldrake
Caroline Tarbett – Fierce PR
Pre event posts:
From David Wood @dw2
and Nigel Whiteoak
Digital Identity – 25th March – post event
Digital Identity : The value of digital you.
Panel: Tony Fish, Nicky Hickman, Robin Wilton, Alan Moore and David Rennie
Digital Identity is still at the early stages of debate and discussion even though there is an increasing number of experts who deeply understand the issues, the overriding focus is still an argument about what “words” mean
Digital Identity is a complex issue crossing many boundaries and professional disciplines. We tend to have many persona, we are no longer owned by a Brand, we know many people to a different degree and understanding, we don’t tend to reveal all to everyone, who owns your data, people are lazy and don’t do things even though they could, value depends on giver and receiver. Identity is a negotiation and in reality we are the product that is traded.
“privacy is no longer the social norm” Mark Zuckerberg Facebook
“It’s not our data, it’s our life…” Bruce Schneier
Blog posts: Jude Umeh, BCS: http://www.bcs.org/server.php?show=conBlogPost.1597
Here is the list of words that we crossed in the conversation on Digital Identity:
Digital Identity: How valuable is the digital you?
Marketers can target you with pinpoint accuracy based on the data and information you have shared. Our digital identity, digital reputation and digital footprint is creating value and wealth for others and your privacy setting is their business model. As users we get some services for free but is this a sufficiently fair trade or barter for your data and trust.
Digital Identity is complex and hot. Digital identity extends from the simple view that it allows you to log in using a user ID and password to the all embarrassing view that it includes all that data that you provide, knowingly and unknowingly, from digital interactions with your mobile, PC and TV. The dark side of digital identity is invasion, snooping, identity fraud, lost data and the subsequent abuse of your data and costs £25 per person in the UK ref http://www.identitytheft.org.uk/cost-of-identity-fraud.asp The enlighten side argues that your data has value and the owner of the data should gain benefits from providing it and everyone agrees that security is critical. This could be £50 per person based only on the market cap of Google divided across the number of users.
In detail the data you give up includes: the search term you type into Google, which link you click on, irrespective of device or connection, PC, mobile or TV; your photos, videos and tags entered on YouTube and Flickr; IM messages on Skype; the comments and interactions on Facebook; content you create and content you consume; what TV channels you watch; which advert you follow; your purchase history; how you react to referrals and recommendations; your comments on Amazon; your attention; your calendar, your email; your rating on EBay and every other digital interaction. These examples are a mix of active data, that data that you willingly and knowingly gave up and passive data, that data you were unaware you gave. Increasingly passive data is becoming more prevalent especially when considering mobile and wireless devices become sensors. Mobile also extends the data collection ability Web 2.0, as the mobile is always with you it provides location to your interaction, it provides context and it will provide details on who you are doing things with.
Knowing that your data can be used to improve your services and the services of others, is there a fair trade for your data and how should this data be collected, stored, analysed and used. At the next mashup* event, 25th Mar, 6-9pm, London http://www.mashupevent.com/identity-event we will explore how data is being gathered [with and with out your knowledge], reality mining, how these behavioural and technological changes are affecting the marketing and privacy industries and what we can expect from the regulators. Are you valuable or not?
Location – we found it!
What didn’t we learn about Location last night?
Even choosing an hidden away venue didn’t stop the Geo Bunch from tracking down #mashupevent last night at the superb LBi offices.
Some conclusions:
Location based services need to be aggregated onto one platform but, whilst that may come, as yet there isn’t a big enough body to both regulate this and share the data – we’re simply not there yet.
We’re only in Phase 1 of Location based services and technology – just for geeks, early adopters and innovators. The cool stuff will happen during the second phase.
We will see more Game dynamics embedded into products and services – Foursquare, Gowalla just testing the water.
Eventually “Location” will be ubiquitous and we won’t notice or think about it – all press fuelled anxieties will disappear apparently (via Steven Feldman) when a B-list celeb ends up divorcing after being caught by said Location based Services in the wrong bedroom presumably wearing the wrong pants.
David Glennie reminded us of the historical context/ impacts.
Lots of potential in B2B market – think Logistics/ transport.
Geomium, Tigerspike, Armchair-Travel.com and SecretCities.com demo’d their innovative Location orientated services.
@secret-london astounded the audience with their stats, by yesterday the 200,000th user had joined their FB group after just one month.
There was a lot of mention of people needing to be drunk and horny (sorry!) and strange goings on in toilets..and could someone please donate a mobile phone to @osbornec ?
Photos
Slides
Gary Gale
http://www.slideshare.net/vicchi/location-its-moving-on-3283075
Alan Patrick ( Slides and blog)
http://broadstuff.com/archives/2115-Pinpointing-the-Location-Based-Service-Market.html
Steven Feldman – despite his absence he made his presence felt. Here’s a map of tweets he made earlier: http://www.umapper.com/maps/view/id/56895/
@duygu_wilson .. For those interested, here is the Debenhams case. http://goo.gl/PuQE
Video – coming soon
Blogs – coming soon
Apps Mixer* 9th Feb @SUN
mixer* has been renamed banter after last nights lively session. Phil Hofmeyr, in his signature floral, lead what was possibly the most
intimate mashup* event in history.
First upwas Jon Moore, from the famed Guardian iPhone app, who expanded on some of
the thoughts from his talk at Ogilvy. And then Caroline Van Den Bergh from
Golden Gekko gave a perspective on Vodafone360 and a variety of other
platforms. The great contradiction came from Caroline Van Den Bergh who told us rule
101 is know your customer, but their most successful application was a bit
of fun with a customer in mind.The questions and retorts about how to deliver apps and
services following the talks led to the usual lively debate which we eventually had
to curtail in order to enjoy our luke-warm pizza.
We had stand ups from Joshua Rex, Jay Marathe
Iris Lapinski and David Wood. Even iKebab got it’s much-hyped moment on stage. Favourite ask was from
Iris Lapinski from CDI (Centre for Digital Inclusion) who is need of
developers to work with her charity. And just as
the evening was drawing to a close, in pranced Shed Simove, still in his
audition outfit (unless he dresses like that normally…), who gave an
inspired 60 sec pitch on Apparazzi – a cool crowd-sourced iphone paparazzi
app he is looking for a developer for.
Apps mixer* event 9th Feb at SUN
Program:
6-7pm - registration and networking
7pm – Jon Moore (Guardian) & Caroline van den Bergh (Golden Gekko)
7:30pm – 30 second stand ups (Who you are and what you need – see requirements below)
8 pm on - Pizza and Beer with lashings of networking
Venue: SUN office, Regis House, 45 King William Street, London, EC4R 9AN
Price: £15 + VAT (Includes: beer, wine, pizza and salad)
REGISTER: http://www.mashupevent.com/apps-mixer
Apps – What’s your Strategy?
We had a great sell-out event last week @Ogilvy’s plush offices ( love the red..)
Watch the full video of the event here:
mashupApps from Simon Grice on Vimeo.
Many thanks to Jo and Nicole from Ogilvy and their friendly bar staff for aiding and abetting us throughout the evening.
The room was packed and the cameras were clicking whilst all brains concentrated on the words of the speakers.
Thanks to Vikki Chowney for keeping the debate constructive.
Gerd Leonhardt, Jon Moore, Taron Maberry, Mark Curtis and Charles Weir spoke about the complexity of delivering apps to a wide variety of mobile platforms, the difficulties of finding the good apps amongst the others and how to make your own app stand out.
Various options were discussed regarding monetization – freemium, ads, community value, extra content e.g. Guardian app
The ipad was mentioned – Jon Moore of the Guardian was concerned that app scaling would destroy their app’s appearance.
Artful, Neontribe, Handmark, The Retroscope and IDOX demo’d their Apps whilst Device Anywhere told of their mobile application testing and development.
Hope to see many of the attendees at our follow up mixer* event on Feb 9th @ SUN offices where we’ll have a speaker, stand up slots ( ping emma@mashupevent.com if you’d like to book one of these) and lots more networking! http://www.mashupevent.com/apps-mixer
Other observations..
Some people liked the ikebab App
People who like Apps like green jumpers
Fiinally, super tweeter Nicole from Ogilvy requested a large glass of wine:
Video:
Huge thanks to Felix Gonzales of YouandIskills.com
Apps – What\’s your Strategy? Jan 28 2010 @ogilvy
Twitter stream: #mashupevent
Links:
Alan Patrick – colour co-ordinated in fetching scarf..
http://broadstuff.com/archives/2069-Whats-your-Mobile-Application-Strategy.html
http://dw2blog.com/2010/01/29/a-strategy-for-mobile-app-development/
John Cooper
mashup* Photos
More Photos