Moderator
Tony Fish
Speakers and Panel
Ed Parsons (Google) – Blog post
Gary Gale (Yahoo!) – Blog post
Jeff Kelisky (Microsoft)
Alex Housley (Total Hotspots) – Presentation
Steven Feldman (independent) – Blog Post
Dan Arthur (independent)
Demo Companies
Cloud Made
KidSpotter
Steven: Location and social networking are important – it is here and now and worth 3.2bn. What value does the mobility portion add? How much value is associated with Time of which there are three types
Here and now/ immediate/ this instance
Now and soon/ recommendation
Future
Lots available but where is the money?
Alex : we all need filter, location is just one that is relevant. Issue is trust and profile, especially if dependency of network to provide filters. Paris Hilton likes it simple! Location is a commodity, services will be free, subscription, advertising (hyperlocal) and by products
Ed: What has changed! Applications now by pass carriers. Development platforms are available, location is hidden and delivering context. There is value in your time/ social graph. Context = intent. This leads to trust.
Gary: Location is value, cool and orgasmic. Privacy should be opt in not opt out. Opt out leads to lots of management issues. Opt in gives control. Where have your been is different to where are you now.
Key areas of Discussion: TRUST, where have you been, Destination, context, privacy
- Trust, who owns the data, once it is out there – get over it
- How do you decide who to share with –
- Do you share actual data or analysis of your data
- Privacy removes functionality – trade functionality and UI for Value and context
- Is privacy a transaction?
- Where and how do you make users aware of permission
- Using Geo-fences to protect children ( who should set them up)
- Selling location value is down to the pitch ( sounds like classic marketing)
- Willingness to trade granularity for value – example of travelling to US and getting a call on UK time to check that not fraud. How do you know who a person is and where they are?
- How much need is there for real/ actual data and how much for analysis of data that has been made anonymous!
- How much can you think ahead. “Past performance may not be a good prediction of the future” Stats and analysis are better than you would like to think.
- Tracking over time may be step to far for Joe the plumber
- Where is your social graphs data and analysis and how does that fit?
- Where are location games?
- “Not on the web but In the Web”
| Favourite Application | Would Pay for | |
| Jeff | Relevancy/ Ads | Safety and security/ welfare |
| Steven | UrbanSpoon | nothing |
| Garry | Sparrow/ Rummble | Nothing |
| Alex | Total hotspots! | Relevancy |
| Ed | Games | Content |
| Dan | Tour guide | Safety |
Marketing 101 – people will buy what the value and we are all different
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#1 by polopanda on May 21, 2009 - 7:45 pm
Location is very important and valueable to everyone. So does time. They are privacy. I think it is not everyone can share it without permmision. Because you do not know who will use it and how will they use it().