We had a great sell-out event last week @Ogilvy’s plush offices ( love the red..)
Watch the full video of the event here:
mashupApps from Simon Grice on Vimeo.
Many thanks to Jo and Nicole from Ogilvy and their friendly bar staff for aiding and abetting us throughout the evening.
The room was packed and the cameras were clicking whilst all brains concentrated on the words of the speakers.
Thanks to Vikki Chowney for keeping the debate constructive.
Gerd Leonhardt, Jon Moore, Taron Maberry, Mark Curtis and Charles Weir spoke about the complexity of delivering apps to a wide variety of mobile platforms, the difficulties of finding the good apps amongst the others and how to make your own app stand out.
Various options were discussed regarding monetization – freemium, ads, community value, extra content e.g. Guardian app
The ipad was mentioned – Jon Moore of the Guardian was concerned that app scaling would destroy their app’s appearance.
Artful, Neontribe, Handmark, The Retroscope and IDOX demo’d their Apps whilst Device Anywhere told of their mobile application testing and development.
Hope to see many of the attendees at our follow up mixer* event on Feb 9th @ SUN offices where we’ll have a speaker, stand up slots ( ping emma@mashupevent.com if you’d like to book one of these) and lots more networking! http://www.mashupevent.com/apps-mixer
Other observations..
Some people liked the ikebab App
People who like Apps like green jumpers
Fiinally, super tweeter Nicole from Ogilvy requested a large glass of wine:
Video:
Huge thanks to Felix Gonzales of YouandIskills.com
Apps – What\’s your Strategy? Jan 28 2010 @ogilvy
Twitter stream: #mashupevent
Links:
Alan Patrick – colour co-ordinated in fetching scarf..
http://broadstuff.com/archives/2069-Whats-your-Mobile-Application-Strategy.html
http://dw2blog.com/2010/01/29/a-strategy-for-mobile-app-development/
John Cooper
