What didn’t we learn about Location last night?
Even choosing an hidden away venue didn’t stop the Geo Bunch from tracking down #mashupevent last night at the superb LBi offices.
Some conclusions:
Location based services need to be aggregated onto one platform but, whilst that may come, as yet there isn’t a big enough body to both regulate this and share the data – we’re simply not there yet.
We’re only in Phase 1 of Location based services and technology – just for geeks, early adopters and innovators. The cool stuff will happen during the second phase.
We will see more Game dynamics embedded into products and services – Foursquare, Gowalla just testing the water.
Eventually “Location” will be ubiquitous and we won’t notice or think about it – all press fuelled anxieties will disappear apparently (via Steven Feldman) when a B-list celeb ends up divorcing after being caught by said Location based Services in the wrong bedroom presumably wearing the wrong pants.
David Glennie reminded us of the historical context/ impacts.
Lots of potential in B2B market – think Logistics/ transport.
Geomium, Tigerspike, Armchair-Travel.com and SecretCities.com demo’d their innovative Location orientated services.
@secret-london astounded the audience with their stats, by yesterday the 200,000th user had joined their FB group after just one month.
There was a lot of mention of people needing to be drunk and horny (sorry!) and strange goings on in toilets..and could someone please donate a mobile phone to @osbornec ?
Photos
Slides
Gary Gale
http://www.slideshare.net/vicchi/location-its-moving-on-3283075
Alan Patrick ( Slides and blog)
http://broadstuff.com/archives/2115-Pinpointing-the-Location-Based-Service-Market.html
Steven Feldman – despite his absence he made his presence felt. Here’s a map of tweets he made earlier: http://www.umapper.com/maps/view/id/56895/
@duygu_wilson .. For those interested, here is the Debenhams case. http://goo.gl/PuQE
Video – coming soon
Blogs – coming soon
