Despite a warm evening we enjoyed a great turn out last Thursday night at AMV BBDO who kindly hosted the Open Social event.
Speakers Jemima Gibbons and Matt Nash along with panellists Josh Feldberg, Mat Ryer and Nathan Guerra gave us snappy insights to many projects using Social Media fluently.
Examples such as:
The Orange Glastonbury photo http://glastonbury.orange.co.uk/ Where you can tag your friends – currently showing over 7,000 tags – What was the value? Just the pr gimmick, or are they collecting data?
Wagamama menu – liking what’s in the restaurant as you are in it and seeing what everyone else likesBakers tweet – fresh croissants – auto-tweeting when they are out of the oven ..
Zappos encourages new employees to use Twitter, is this still part of an overall marketing strategy or embracing the open social love?
Though we managed to steer clear of the banned topics of privacy and security, by assuming these would all be fixed in a foreseeable future, we kept on coming back to the Facebook Like button ( see previous event! ) There’s clearly huge frustration and dissatisfaction around the Like button .. do we want a Dislike button, a Support button, a Recommend button or simply an “I use” button ( HM has long had one of these)Or would data on how many people ignored the Like button be useful? And what does it mean to Like something in Facebook terms anyway?
As mentioned by Matt Nash – 65 million people are clicking Like every day on Facebook – but is this “Liking” products, brands and services or “Liking” a friends comment or photo?
Some people won’t use Facebook – where does that leave brands and those people?
Our social behaviour online emulates our “real”(!) lives but we recognised the difficulty of restricting our sharing of information between different groups of people.
In real life this is done fluidly and fluently, most of the time (!), but online it’s requiring some extra thought.
How exciting is Augmented Reality combined with Open Social? How can we confirm that these potential acquaintances are reliable – part of “our tribe” ?
There was a feeling that your locality will be enhanced with the abiltity to collect and share info recommending places nearby.. foursquare may be more effective on this but with it taking only 5 people to make Kings Cross a “trending” place and only 4 people at the event having “checked in” at AMV BBDO there appears to be some difficulty persuading people to adopt new social apps and participate.
Are we going to tire of adopting new social apps, maybe the early adopters won’t but will non geeks tire of having to keep up?!
For example there was a lot of noise surrounding Google Wave/ buzz? But how successful has take up been? Apparently those in the States have been suddenly adopting buzz in past few weeks – starting to use buzz to control outputs to tw/ fb/ etc Platforms v embedded - would embedded mean more fluid conversation less waiting for each individual to “join” an app etc etc
Matt felt something new was in the air and ultimately wanted to know where are the cool kids? Will the subversive counter culture provide the next best Social movement?
Josh was buzzing with ideas and visions of our future enhanced Social lives – imagining a foursquare-esque scenario when a visitor who visits an animal at London zoo would own the lion or the monkey etc And those visiting “Josh’s chimpanzee” could send updates/ photos to the “owner”.Jemima concluded that the impact ultimately of an increasingly Open Social world should be coercing companies and brands to create services and products people actually want .. maybe more sustainable.. rather than pushing an undesirable product or service.
We had Demos from Gerrard Wilcoxson promoting the Europeam Satellite Navigation Competition – Win £10000 cash, 6 months business incubation and more – full details here: http://ukesnc.com/
Kumbooka also demo’d their neat service which will “Socialise your stuff”. Gary Edmonstone, founder of Kumbooka later said “We saw a very positive response from a meeting of some of the key industry watchers.
We have turned social networking around and placed people’s stuff, their personal possessions, right at the heart of a new social network. It’s their stuff that mostly defines who they are
and with Kumbooka, they can attach digital content like photos to their camera or recipes to their food mixer and give a personal dimension to the possessions that reflect their personality.”
SLIDES
from @jemimag
http://www.slideshare.net/jemimag/truly-social
from Matt Nash @oosocial
