Archive for category Featured
Being Social ‘10 – post event catchup
We had a fabulous afternoon at the King’s Fund on Thursday 13th May in the company of many authorative voices from the world of Social Media.
@Dom_AsdaPR went down a storm with his tales of Asda’s use of Twitter – very much a “just get in there and do it”. At Asda HQ they have a board with an “Asda” twitter stream and employees are encouraged to engage with the twitter conversation whenever they have a few minutes to spare (as well as having a more formal approach obviously! ).
The subject of ROI was something which speakers, panellists and the audience referred to again and again – it’s the instant question demanded of those proposing Social Media use and there were varied responses, including analysis of the usefulness of monitoring but also “how long is a piece of string?” Will McInnes noted that the benefits are also not necessarily instantaneous and may take 9 months or more to become apparent.
In the evening we held a “Politics and Social Media” panel which can only be described as the most animated of all the debates. My takeaway comment came from @Tom_Watson who, in regard to point being made regarding the lack of take up of Social media by politicians, noted that many would-be politicians had failed to be selected as PPC’s precisely because of the way that they had used Social Media e.g. innappropriate comments on Twitter causing sufficient backlash. So whilst Social Media has yet to be adopted widely across British politics it is apparent that it has made plenty of ripples, so watch this space. My personal thought would be that for politicians social media allows a level of transparency and instant interaction which, at the moment, most are not ready for.
Blogs below:
@gabrielleNYC http://sociable.net/
@Chris_Reed from Brew Digital http://www.brewdigital.com/blog/being-social-2010-few-thoughts-0
@Paul_Clarke – Photos http://www.flickr.com/photos/paul_clarke/sets/72157623935361977/
@socialoptic http://socialoptic.com/2010/05/really-social-business-the-key-to-collaboration/
@benjaminellis http://www.flickr.com/photos/jamin2/4608742548/
@leebryant http://www.slideshare.net/leebryant/social-on-the-outside-needs-social-business-on-the-inside
@abisignorelli http://abisignorelli.wordpress.com/2010/05/18/social-media-roi/
TwapperKeeper hashtag archive #beingsocial to download at http://bit.ly/9By6rz
The Internet of Things – Rise of the Machines 4th May @BCS
The outcome of the event was that “The Internet of Things” is still coming ……!
And confusion/privacy/ security appear to be factors that hold back both adoption and growth.
Probably technology is not the issue, inter-operability and standards could
be preventing faster adoption, but this seems unlikely.
Business models are built and will be justified on future cost savings, but
during recession when cash is short the future remains the future.
Also component and usage costs are still too high, but that is more of a volume issue.
So why is it not working – maybe, like the UK government, there is no natural leader?
Post event write ups:
Phillip Sheldrake (panel moderator) @sheldrake
Caroline Tarbett – Fierce PR
Pre event posts:
From David Wood @dw2
and Nigel Whiteoak
Digital Identity: How valuable is the digital you?
Marketers can target you with pinpoint accuracy based on the data and information you have shared. Our digital identity, digital reputation and digital footprint is creating value and wealth for others and your privacy setting is their business model. As users we get some services for free but is this a sufficiently fair trade or barter for your data and trust.
Digital Identity is complex and hot. Digital identity extends from the simple view that it allows you to log in using a user ID and password to the all embarrassing view that it includes all that data that you provide, knowingly and unknowingly, from digital interactions with your mobile, PC and TV. The dark side of digital identity is invasion, snooping, identity fraud, lost data and the subsequent abuse of your data and costs £25 per person in the UK ref http://www.identitytheft.org.uk/cost-of-identity-fraud.asp The enlighten side argues that your data has value and the owner of the data should gain benefits from providing it and everyone agrees that security is critical. This could be £50 per person based only on the market cap of Google divided across the number of users.
In detail the data you give up includes: the search term you type into Google, which link you click on, irrespective of device or connection, PC, mobile or TV; your photos, videos and tags entered on YouTube and Flickr; IM messages on Skype; the comments and interactions on Facebook; content you create and content you consume; what TV channels you watch; which advert you follow; your purchase history; how you react to referrals and recommendations; your comments on Amazon; your attention; your calendar, your email; your rating on EBay and every other digital interaction. These examples are a mix of active data, that data that you willingly and knowingly gave up and passive data, that data you were unaware you gave. Increasingly passive data is becoming more prevalent especially when considering mobile and wireless devices become sensors. Mobile also extends the data collection ability Web 2.0, as the mobile is always with you it provides location to your interaction, it provides context and it will provide details on who you are doing things with.
Knowing that your data can be used to improve your services and the services of others, is there a fair trade for your data and how should this data be collected, stored, analysed and used. At the next mashup* event, 25th Mar, 6-9pm, London http://www.mashupevent.com/identity-event we will explore how data is being gathered [with and with out your knowledge], reality mining, how these behavioural and technological changes are affecting the marketing and privacy industries and what we can expect from the regulators. Are you valuable or not?
Free tickets to Technology World 2009 23-24th Novemember 2009
Posted by emmajell in Featured, Uncategorized on November 20, 2009
http://www.technologyworld09.com/
Promo code: mashup1
The mashup* team will be attending Technology World 2009 in Coventry this coming Monday, 23rd November where we will be hosting a seminar on “How Businesses use Social Media to create Value” at 4.30pm.
TechnologyWorld is the high profile annual event run by UK Trade and Investment bringing overseas companies to meet with UK technology based companies wishing to expand their business overseas.
Technolgy World has kindly given us some late registration passes at no cost to join over 1200 delegates – 600 UK and 250 overseas companies attending TW09. If you’d like to come please register using the information above and we look forward to seeing you there.
You can visit the exhibition (170 stands) and attend the conference sessions.
However we must add that at this late stage the One to One meeting system has now closed and the meeting capacity for the venue is full.
Post Event – Augmented Reality
Augmented Reality – 22nd October again a sell out event, hosted at British Computer Society. www.bcs.org
Many thanks to Dan Rickman (BCS), Jan Schlink (Metaio), Myles peyton (t-immersion), Ravi Damani (acrossair), Allix (Mo-tiv), Charles Cadbury (Whiteapp), Zahid Malik (fry-it), Rachel Clarke (TwentySix), Mark Stimpfig (Connected Educations), Richard Leylan (worksnug) who discussed, debated and demo’ed Augmented Reality. We dug into the different types of Augmented Reality, the commercial and social applications and who is using it.
We saw show and tell from:
www.metaio.de; www.t-immersion.com; www.acrossair.com; www.mo-tic.com; www.fry-it.com; www.putitout.com; www.connectededucation.com
Overall – AR is another interface, yes it has a future but will it generate or create new value is an unknown….. but we had a very enjoyable evening debating this.
You can view the twitter stream from the event at #mashupevent
Great write ups here:
From Dan Rickman: http://www.bcs.org/server.php?show=conBlogPost.1473
Lester Madden: http://www.augmentedplanet.com/2009/10/yesterdays-ar-mashup-event/
James Farnhill: http://james.jiscinvolve.org/2009/10/23/mashup-augmented-reality-event-2009/
Steven Feldman: http://giscussions.blogspot.com/2009/10/simon-and-tony-at-mashupevents-ran.html
If you want to ask about personal membership for our events ( priority places for events 
Please email emma@mashupevent.com
Next Event – Social Media ‘09
Posted by admin in Being-Digital, Events, Featured, Headline on September 25, 2009
Social Media ‘09 (part of the Being-Digital Masterclass series)
http://socialmedia09.com/
is the UK’s seminal social media event for professionals working in the marketing, PR, advertising & corporate communications sectors.
At Social Media ‘09 on the 12th November we’re expecting over 200 of the UKs best & brightest individuals from a wide range of organisations to get together for an afternoon of learning, demos and sharing of best-practice. This event is a half-day masterclass/conference that will provide marketing, advertising, PR and corporate communications executives with the know-how necessary to develop, execute and manage a social media strategy that delivers value.
The event will run from 2pm til 6pm on the afternoon of the 12th November and be followed by a networking drinks reception. In an afternoon packed with insightful and instructive case-studies delivered by social media specialists and clients at the helm of social media campaigns you’ll learn where to start, what to do, what works, what doesn’t, what tools to use. Our aim is to make you social media savvy by sunset!
Unlike the one-way broadcast nature of traditional marketing, social media marketing is a series of ongoing ‘conversations’. Accordingly, the second part of the afternoon deals with engagement & monitoring and how to use the available tools to track campaigns and one’s brand and respond appropriately.
We aim to ‘eat our own dog food’ and use social media to both market, engage with and monitor the development of the event. We’re actively seeking ideas & suggestions on what you’d like to see included or what you think would benefit attendees in terms of helping them acquire the knowledge to effectively develop & implement a social media strategy. Please comment on this blog post or email us at team@mashupevent.com with your suggestions.
Investment Opportunities in Digital
Posted by emmajell in Events, Featured, Headline, Uncategorized on September 25, 2009
This event will explore what current growth areas in the digital arena are generating interest with active individual and institutional investors.
Specifically, it will promote discussion and debate amongst investors (Venture Capital & Angel investors), entrepreneurs, and corporates that are seeking to invest financial and other resources in rapidly growing business opportunities in the digital sector.
Speakers Paul Fisher – Advent Venture Partners, Sean Seton-Rogers – PROfounders Capital, Lori Murphree – Results International and Jay Bregman – eCourier will be enlightening us with their thoughts on the high growth areas within the digital sector.
We are looking forward to seeing some very diverse and high quality Demos from Shicon, Ookl, Satsis, Audioboo, BeLocal and Mob4Hire … more about them all on the event page here: http://www.mashupevent.com/event/investment-opportunities-digital
Tickets: £35 (includes drinks & food)
Being-Digital 9th-10th June 2009
Posted by emmajell in Being-Digital, Events, Featured on February 4, 2009
Book the date in your diaries or whatever non-paper version you use now !
Being-Digital will be back this year two days. We’ll be following the seven themes : Social, Advertising, Identity, Content, Location, Retail and Search - so if you want to tell us who you’d like to see speak or be a panel member please do so asap to team@mashupevent.com
We are already experiencing a great deal of interest for this enjoyable and successful event so please book your place early : http://www.mashupevent.com/event/being-digital-2009
We will also be welcoming Demo companies to Being-Digital especially those compatible with the above themes. Please contact demo@mashupevent.com at your earliest opportunity.
***Become a personal member at mashup* and save 25% off your Being-Digital ticket – more info here: http://www.mashupevent.com/event/annual-membership-mashup-event-all-events-next-12-months
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