Archive for category News
Digital Identity – 25th March – post event
Digital Identity : The value of digital you.
Panel: Tony Fish, Nicky Hickman, Robin Wilton, Alan Moore and David Rennie
Digital Identity is still at the early stages of debate and discussion even though there is an increasing number of experts who deeply understand the issues, the overriding focus is still an argument about what “words” mean
Digital Identity is a complex issue crossing many boundaries and professional disciplines. We tend to have many persona, we are no longer owned by a Brand, we know many people to a different degree and understanding, we don’t tend to reveal all to everyone, who owns your data, people are lazy and don’t do things even though they could, value depends on giver and receiver. Identity is a negotiation and in reality we are the product that is traded.
“privacy is no longer the social norm” Mark Zuckerberg Facebook
“It’s not our data, it’s our life…” Bruce Schneier
Blog posts: Jude Umeh, BCS: http://www.bcs.org/server.php?show=conBlogPost.1597
Here is the list of words that we crossed in the conversation on Digital Identity:
Location – we found it!
What didn’t we learn about Location last night?
Even choosing an hidden away venue didn’t stop the Geo Bunch from tracking down #mashupevent last night at the superb LBi offices.
Some conclusions:
Location based services need to be aggregated onto one platform but, whilst that may come, as yet there isn’t a big enough body to both regulate this and share the data – we’re simply not there yet.
We’re only in Phase 1 of Location based services and technology – just for geeks, early adopters and innovators. The cool stuff will happen during the second phase.
We will see more Game dynamics embedded into products and services – Foursquare, Gowalla just testing the water.
Eventually “Location” will be ubiquitous and we won’t notice or think about it – all press fuelled anxieties will disappear apparently (via Steven Feldman) when a B-list celeb ends up divorcing after being caught by said Location based Services in the wrong bedroom presumably wearing the wrong pants.
David Glennie reminded us of the historical context/ impacts.
Lots of potential in B2B market – think Logistics/ transport.
Geomium, Tigerspike, Armchair-Travel.com and SecretCities.com demo’d their innovative Location orientated services.
@secret-london astounded the audience with their stats, by yesterday the 200,000th user had joined their FB group after just one month.
There was a lot of mention of people needing to be drunk and horny (sorry!) and strange goings on in toilets..and could someone please donate a mobile phone to @osbornec ?
Photos
Slides
Gary Gale
http://www.slideshare.net/vicchi/location-its-moving-on-3283075
Alan Patrick ( Slides and blog)
http://broadstuff.com/archives/2115-Pinpointing-the-Location-Based-Service-Market.html
Steven Feldman – despite his absence he made his presence felt. Here’s a map of tweets he made earlier: http://www.umapper.com/maps/view/id/56895/
@duygu_wilson .. For those interested, here is the Debenhams case. http://goo.gl/PuQE
Video – coming soon
Blogs – coming soon
Apps – What’s your Strategy?
We had a great sell-out event last week @Ogilvy’s plush offices ( love the red..)
Watch the full video of the event here:
mashupApps from Simon Grice on Vimeo.
Many thanks to Jo and Nicole from Ogilvy and their friendly bar staff for aiding and abetting us throughout the evening.
The room was packed and the cameras were clicking whilst all brains concentrated on the words of the speakers.
Thanks to Vikki Chowney for keeping the debate constructive.
Gerd Leonhardt, Jon Moore, Taron Maberry, Mark Curtis and Charles Weir spoke about the complexity of delivering apps to a wide variety of mobile platforms, the difficulties of finding the good apps amongst the others and how to make your own app stand out.
Various options were discussed regarding monetization – freemium, ads, community value, extra content e.g. Guardian app
The ipad was mentioned – Jon Moore of the Guardian was concerned that app scaling would destroy their app’s appearance.
Artful, Neontribe, Handmark, The Retroscope and IDOX demo’d their Apps whilst Device Anywhere told of their mobile application testing and development.
Hope to see many of the attendees at our follow up mixer* event on Feb 9th @ SUN offices where we’ll have a speaker, stand up slots ( ping emma@mashupevent.com if you’d like to book one of these) and lots more networking! http://www.mashupevent.com/apps-mixer
Other observations..
Some people liked the ikebab App
People who like Apps like green jumpers
Fiinally, super tweeter Nicole from Ogilvy requested a large glass of wine:
Video:
Huge thanks to Felix Gonzales of YouandIskills.com
Apps – What\’s your Strategy? Jan 28 2010 @ogilvy
Twitter stream: #mashupevent
Links:
Alan Patrick – colour co-ordinated in fetching scarf..
http://broadstuff.com/archives/2069-Whats-your-Mobile-Application-Strategy.html
http://dw2blog.com/2010/01/29/a-strategy-for-mobile-app-development/
John Cooper
Augmented Reality mixer*
Posted by emmajell in Events, News, Uncategorized on January 18, 2010
We kicked off the New Year with an Augmented Reality mixer* at Sun’s offices last Thursday.
It was only our second mixer and surprisingly full for so early in the year.
Perhaps people just wanted to get out after being snow-bound for so long? Or
perhaps it was simply the attraction of beer & pizza?
Certainly the swiftness with which our audience tackled the beer & pizza suggests
mashup* members are not big on New Year’s resolutions 
Remember mixer* is a kind of themed networking event which starts with a
talk to inspire people and get everyone in the mood. Unfortunately Myles
Peyton (from Total Immersion) cancelled at the last minute but the more than
able Nick Brown CEO of crossplatform.tv stepped in a gave a great talk on the future
for AR along with Andrew Elia (CTO of crossplatform.tv ) who presented many
examples of their AR work.
After Nick & Andrew we had the stand-up slots.
Phil Archer – w3s
Chris Wild – retrospective
Richard Leyland – worksnug
Mark Kramer- rjdj.me
Michael Hay – Lewis PR
This was followed by the usual healthy debate fuelled by beer,
pizza and passion… except for Nick and Andrew (above) who missed out on the
pizza due to the queue of people wanting to speak with them – ah well, you can’t win them all 
LINKS:
Here a quick demo:
http://www.vimeo.com/8812271
Nick’s talk – Part One
http://www.vimeo.com/8809291
Nick’s talk – Part Two
Augmented Reality mixer*
Register: Augmented Reality mixer* – 14th Jan, 6-9pm, London
In Nick Brown and Myles Peyton’s presentation “How to get Augmented Reality for £10″
they will be covering the following points :
- A v. brief history of AR with some TI-based case studies for the uninitiated
- 5 things to consider for a successful AR campaign
- and lots on the Future of AR campaigns – the move from ‘clever innit?’ to ‘where’s the AR bit?’
Also looking forward to hearing the second of our “standup” sessions - we’ll be hearing from @richardleyland @mamk and Phil Archer amongst others.
If you want to stand up and talk to audience with an ASK of your own ( NO pitches!) please contact emma@mashupevent.com
There’s no pressure to make us all laugh – honest
Recent relevant AR links:
A very timely post – 7 things you should know about Augmented Reality from @mrsbunz at The Guardian
Latest piece of work from Crossplatforms.tv :
http://www.youtube.com/watch?v=4q4Aew-zx3w
Feel free to comment and add your own links..
New Year = New Events!
We’re all really looking forward to implementing our programme of Events for 2010.
January to March Events are on the website which has been undergoing some subtle but much needed improvements over our winter break – I’ll be impressed if anyone notices!
Happy 2010 to everyone and catch you soon at one of the events below:
* Augmented Reality mixer* – 14th Jan, 6-9pm, London
* Apps: What’s your strategy? – 28th Jan, 6-9pm, London
* Apps mixer* – 9th Feb, 6-9pm, London
* Location: Going Social! – 25th Feb, 6-9pm, London
* Location mixer* – 11th Mar, 6-9pm, London
* Identity: Your digital footprint. – 25th Mar, 6-9pm, London
mixer* 2nd Dec @ SUN
With pouring rain outside and no shirt from Stewart to brighten up the dark evening mashup* held it’s first Mixer* event. We learnt some lessons, i.e. don’t make the event so informal that you omit to give a start time for the keynote, do buy more beer and be brave – show outre videos from Youtube!
Chris Thorpe, @jaggeree, gave a great talk entitled “The new raw materials and data chemistry” and kept us all mesmerized with his beautiful slides. Chris used to be a Research Chemist (who knew?!) and hence named the “Datalide” elements which are impacting on “the way we do business, the way we vote …….. and the way we are”, as Identium,Intentium, Attentium and Locatium.
Untitled from Simon Grice on Vimeo.
Comments: @cityarchitect > @jaggeree @mashupevent Super talk tonight at #sm09 Chris, insightful, amazing clarity, nice pictures.
@britano09 > @jaggeree Enjoyed your insightful and thought-provoking talk on social (not media) at @mashupevent yesterday
Prior to this Simon entertained the room with a classic video “Social Media Guru” ( Thanks MarkHamnolan) he did so with the proviso that it might not be suitable and contains swearing – see for yourselves! Needless to say it made the room chortle and I expect most people have since watched it again, and again …..
After which we had some 30 second stand ups … the idea being to pitch your needs or an “ask” to the audience – rather than an outright self promotion slot. It was interesting to see how our first standups used their 30 seconds.
Brief run down:
*From @martinrigby and @psonar the ask was 2 parts re: www.psonar.com
1. How can we make the user experience better?
2. How can we use social media better to enable Psonar to become viral?
*Zonerider.com looking for collaborators and partners
@uberlaunch ’s ‘ask’ was/is that if anyone is looking to launch a new product online, they need to give themselves at at least 3 months before launch date to set a few key things, and that they could speak to him to find out what they are… www.uberlaunch.com
*Tom Ollerton from Ale 2.0 – members are donating time and experience to charity … Wants help on how to coordinate this! (@andrewgerrard: Awesome idea from @Ale_2point0 - collect time from experts to give to a small cash-strapped charity)
From Nicolas Holzapfel,@cojadate, If you’re like most people, you can’t be bothered to look through more than the first dozen or so posts in an online discussion. On yoomoot, you can quickly get an overview of an entire discussion. We need people to use the beta version of yoomoot and give honest feedback. www.yoomoot.com
Alex Housley from Rummble announced that they now support Twitter’s new Geolocation API in all outbound Rummble review and check-in tweets. This enables users to share location information in an open and accessible way with anyone on Twitter, regardless of whether they are registered Rummblers.
@ahousley > Enable Geotagging here http://twitter.com/account/settings to append geotags to Rummble tweets: http://twitpic.com/rze6m
I am sure they would love your feedback too
Then after all that the pizza arrived, yum:
Social Media 09
Many thanks to all who attended for being a fabulously entertaining and constructive audience. We have had an incredible amount of positive feedback from attendees and speakers and we look forward to carrying on the conversation both on twitter(#sm09) and at our next event – mixer* which will continue with the “Social Media” flavour.
PHOTOS (from the talented Paul Clarke)
VIDEOS
Coming soon!
BLOGS
Claire Thompson @claireatwaves Did we just see something change?
Alan Patrick @freecloud from Broadsight’s first thoughts The Mashup Social Media Firehose
Jon Akwue @jonakwue for Digital Public
Jon Silk @prgeek Pearls of wisdom from Social Media ‘09
Jon Akwue @jonakwue Personal blog post on #sm09
Run Marketing What we really need is an example of a successful, low-budget social media campaign
Chris Lee So just what is Social Media?
Magda Hercheui Social Media 09 – An Overview
TWITTERFEED Thanks to Calvin Robinson (@cr)
How far did our #sm09 tweets go ?
Wicked stats on the total mentions made at the London #sm09 conference over the last 3 days using truPULSE Thanks to Andrew Grill (@andrewgrill)
Who was the most influential Twitterer at #sm09 ? Thanks to David Barrowcliff (@dbarrowcliff)
Want to add your thoughts re trends for Social Media in 2010 ?
Babies, babies, everywhere ……
Robin Wight (President – Engine) at Social Media ‘09
Post Event – Augmented Reality
Augmented Reality – 22nd October again a sell out event, hosted at British Computer Society. www.bcs.org
Many thanks to Dan Rickman (BCS), Jan Schlink (Metaio), Myles peyton (t-immersion), Ravi Damani (acrossair), Allix (Mo-tiv), Charles Cadbury (Whiteapp), Zahid Malik (fry-it), Rachel Clarke (TwentySix), Mark Stimpfig (Connected Educations), Richard Leylan (worksnug) who discussed, debated and demo’ed Augmented Reality. We dug into the different types of Augmented Reality, the commercial and social applications and who is using it.
We saw show and tell from:
www.metaio.de; www.t-immersion.com; www.acrossair.com; www.mo-tic.com; www.fry-it.com; www.putitout.com; www.connectededucation.com
Overall – AR is another interface, yes it has a future but will it generate or create new value is an unknown….. but we had a very enjoyable evening debating this.
You can view the twitter stream from the event at #mashupevent
Great write ups here:
From Dan Rickman: http://www.bcs.org/server.php?show=conBlogPost.1473
Lester Madden: http://www.augmentedplanet.com/2009/10/yesterdays-ar-mashup-event/
James Farnhill: http://james.jiscinvolve.org/2009/10/23/mashup-augmented-reality-event-2009/
Steven Feldman: http://giscussions.blogspot.com/2009/10/simon-and-tony-at-mashupevents-ran.html
If you want to ask about personal membership for our events ( priority places for events Please email emma@mashupevent.com
Augmented Reality – 22nd Oct ‘09
Registration: http://www.mashupevent.com/event/augmented-reality
In this mashup* event we’ll be discussng, debating and demoing Augmented Reality.
What are the different types of Augmented Reality?
What are the commercial applications?
What are the social applications?
Who is using Augmented Reality for business and social benefit?
Is Augmented Reality taking off?
We’ll have a number of Augmented Reality demos and working prototypes with software developers on hand to answer your questions about what and how you can create value for your organisation by leveraging Augmented Reality.
Links of AR interest:
- Scobleizer on the new way to look like a dork
- BBC
If you feel you could contribute to this event in any capacity e.g. Moderator, Speaker, Demo Co … other please contact team@mashupevent.com with some convincing information.
Date: 22nd October 6-9pm
Venue: BCS, London
Tickets: from http://www.mashupevent.com/event/augmented-reality
Cost includes food and drinks ….Attendees : £35+VAT Demos: £250+VAT (incl. 2 attendees)
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