Archive for category Uncategorized
Digital Trends – February 2nd 2011 – BCS
Posted by TonyFish in Uncategorized on February 3, 2011
Last night we had the pleasure of debating the future with a lovely audience of over 70 in attendance it was an amazing evening of opinions being thrust forward, parried and put to rest. With a star panel from Amadeus, Nokia, LexusPR, Article8 and the mobile/telecom industry there was a fantastic representation across multiple sectors.
If you haven’t been to a mashup* event before, you really should! Over 50% of the audience were new and fresh last night and were very vocal 
We like a lot of digital activity around the event and 30 minutes into the evening the twitterwall started to speed up, after an hour there was no stopping the flow.
As with the usual mashup* format, two speakers warm the event up with a dedicated 5 minutes on their thoughts. First Laurence John painted the picture around investments, check-in fatigue at SXSW due to apps overload and what he is looking for in the industry with a focus around micropayments. He was followed by Gary Gale expressing his thoughts on privacy, location and how Google beat him to the announcement of geo-fencing
After which they were joined by the rest of the panel, James Poulter and Steve Kennedy joined in the conversation. Andrew Gerrard was moderator for the evening and what an excellent job he did of steering the flow of debate into the audience and back to the panel discussing privacy, data, social recommendations, location and advertising as key topical trends. A really hot subject that resounded throughout was social commerce – an area which we will cover in depth at being-social later in the year.
What were the take aways ?
We still can’t conclude the discussion on Privacy -for many it doesn’t matter, for others it’s their top priority, ultimately it may be dependant on your role in the technology world. It’s certainly key for both parties to be aware of privacy issues, even if you don’t care!
Thoughts from the panel were:
1) Privacy Matters
2) Sensor Convergence
3) Location is a feature not business.
Security came in and out of the debate, alongside privacy, but as was pointed out: it always has been an issue, always will be up for debate and will stay that way, therefore – not a trend
Lastly, will Digital Agencies catch up in the technology rush or will they keep focusing on delivering the standard offerings to the client ?
NEXT EVENTS:
Being Open ‘11 – 16th Feb – half day conference & Family 2.0 -17th Feb 6pm
#mashupevent twitter feed for the event
Write ups:
Andrew Gerrard’s crazy notes – neat system
From an audience perspective read David Gross article on Technorati.
@Ultraman – Top five trends from last night
An interview with Gary Gale by Imperica
Anymore? Ping us on twitter and we’ll post them here.
The New Social Rules – 24th November
Posted by TonyFish in Uncategorized on November 29, 2010
Last week we had an interesting and topical Mashup*Event focused on The New Social Rules with a lively panel, who brought up such areas as our childrens education, our privacy and how new technologies are making it more difficult to lie and cheat not only at work but with our partners.
With an audience of over 70 Executives, from a multitude of sectors including lawyers, investors, startups, mobile we had a vast array of thoughts and inputs so much so that we still continued to debate into the networking hour, which signifies that this subject is going to continue to open up a vast array of questions and not that many answers.
The theme was focused not just on business users but individuals as well, and caused a storm with the audience around what people say about us online and how we have limited power or authority to change the statement once its archived off in a data repository but also the fact that we have the tools to critique the statement but is that polite, or the correct recourse.
With two demos from hellotxt and minutebox, with our technical supporter peer index and Yasmo Live it was an engaging and enthralling evening of which there will be a 5 minute video showreel available in the next few weeks time.
(MinuteBox is a marketplace for you to find that advice in person, you buy and can also sell (your) advice via video chat. Essentially, MinuteBox is an eBay for online advice. Individuals are able to use MinuteBox as a gateway to access expertise in a timely and cost-effective manner, while experts can sell their time and turn their knowledge into revenue while helping others.)
Also check out the interviews with Julian Ranger and Iain Halpin from our partner Imperica, who give more insights into this enthralling subject and debate around The New Social Rules.
We created quite a noise on Twitter and below you will find the Curated stream with all the content.
Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA – Where is the future for Multiscreen?
Posted by emmajell in Uncategorized on October 15, 2010
Another successful mashup* event with a full house and fabulous content. The timing of this event was ideal to cover the latest from google.tv, apple.tv, youview and other alternatives to traditional broadcasters. It was good to hear views about content ownership, ISP pipe issues, EPG vs search, Linear vs delayed and in general how TV and interactive services are advancing. The demos brought the event together by showing this is all real and happening now.
Access showcased moving video and images around devices/ screens allowing you to share content with ease.
Endurance showed how advertisers could use your browsing habits to effect live TV ads.
More blogs on the event:
David Mercer (Speaker) from Strategy Analytics
Spring debut for MHEG-IC catch-up
Unfortunately the sound quality on the video of the event has prevented us
from publishing it his time. If there is any particular info you hoped to hear please do
comment below.
As ever this event was over-subscribed – please pay for your tickets as soon
as possible to avoid disappointment..
Like me, love my data – 24th May 2010
Posted by emmajell in Uncategorized on July 9, 2010
Many thanks to speakers @ssethi, @iskandar and @benjamincohen for providing us with an informative and entertaining Monday evening. Special mention to @raffi (Twitter tech lead) and @jaggeree who joined in via skype, (albeit intermittently…!)
An extremely well informed and lively audience played a major part in the debate. Ultimately this is an on-going debate and no one was there to provide conclusive answers.
Overwhelming our audience felt a lack of trust for Facebook (not great for business) and were convinced that privacy options will keep on changing on Facebook with little prior warning. Whilst some share information freely, either unaware or unconcerned about the lack of privacy – others avoid sharing certain info e.g. geo-tagging and a few are steadily removing their profiles from online social networks.
In the infamous words of Mark Zuckerberg – Will the world truly be a better place for everyone if we know everything about everyone?
Or do we just need to be more aware of what, how and why to share …and who should profit from our sharing?
One thing for certain is the pressure for businesses to monetise and therefore different avenues will continue to explored (exploited?).
Interesting points were made regarding exploring monetising “influencers” who could potentially reap the rewards of “activating” their networks.
“Fundamentally, privacy is about having control over the flow of information, it’s about being able to understand the social setting in order to behave appropriately. To do so, people must trust their interpretation of the context, including the people in the room and the architecture that defines the setting. When they feel as though control has been taken away from them or when they lack the control they need to do the right thing, they scream privacy foul.” – Danah Boyd
Post event blogs:
Augmented Reality mixer*
Posted by emmajell in Events, News, Uncategorized on January 18, 2010
We kicked off the New Year with an Augmented Reality mixer* at Sun’s offices last Thursday.
It was only our second mixer and surprisingly full for so early in the year.
Perhaps people just wanted to get out after being snow-bound for so long? Or
perhaps it was simply the attraction of beer & pizza?
Certainly the swiftness with which our audience tackled the beer & pizza suggests
mashup* members are not big on New Year’s resolutions
Remember mixer* is a kind of themed networking event which starts with a
talk to inspire people and get everyone in the mood. Unfortunately Myles
Peyton (from Total Immersion) cancelled at the last minute but the more than
able Nick Brown CEO of crossplatform.tv stepped in a gave a great talk on the future
for AR along with Andrew Elia (CTO of crossplatform.tv ) who presented many
examples of their AR work.
After Nick & Andrew we had the stand-up slots.
Phil Archer – w3s
Chris Wild – retrospective
Richard Leyland – worksnug
Mark Kramer- rjdj.me
Michael Hay – Lewis PR
This was followed by the usual healthy debate fuelled by beer,
pizza and passion… except for Nick and Andrew (above) who missed out on the
pizza due to the queue of people wanting to speak with them – ah well, you can’t win them all 
LINKS:
Here a quick demo:
http://www.vimeo.com/8812271
Nick’s talk – Part One
http://www.vimeo.com/8809291
Nick’s talk – Part Two
Technology World ‘09
Posted by emmajell in Uncategorized on November 27, 2009
Thanks to all the speakers who made up our very well attended seminar at Technology World 09 on How Businesses can use Social Media to create value.
Speakers:
Helen Keegan Director, Beep Marketing
Toby Constantine Managing Director, Market Evolution
Alex Meisl Chairman, Sponge
Giles Palmer CEO, Brandwatch
Benjamin Ellis Director, Redcatco Ltd
In a pre-debate chat whilst exploring what the audience might want to know about businesses and social media (big subject, limited time) we came up with the following solution: we asked the audience.
“Hands up if you want us to discuss a) business to customer b) business to business”
b) won.
To sum up the panel were consistent in saying that we are in the early moments of social media use by businesses so don’t rush in. Think about your message and make sure sufficient explanations are carried out internally because errors can cause problems.
“Social Media for SMEs in the B2B space is very early stage, but the techniques developed by big consumer brands like Dell and Zappos in the US are still valid and not expensive to implement. Listen and engage in the right places” Giles Palmer CEO of brandwatch.net
Here’s the sms stream for the event:
*******8862 says: what is social media ? *******2325 says: Please sponsor @benjaminellis for movember! *******8142 says: can this SMS system be used for voting, or does the network collapse if we all text at the same time? *******8862 says: Surely it's not about tools or technologies but just people !? *******8862 says: we can vote yes will work *******3730 says: hello from the rs live crew! *******2325 says: is social media time consuming and how do you measure roi? What are the risks? *******2223 says: How do social media websites make money? Why should businesses get involved *******3730 says: Giggerdy! *******7934 says: What if social media gets the wrong message? And therefore spreads a mis-message. *******7115 says: So I've been told I need to put resource into social media and monitor what's happening. Will I see any ROI? If so, how? *******2479 says: should we call B2B 'business media' rather than 'social' media marketing? *******7492 says: Whats the difference between social media and viral *******2441 says: Can the panel give examples of value created by businesses using Social Media? *******7784 says: When and how will 'social media' move beyond the confines of marketing/PR bdgets? *******6783 says: 'MASH' which companies are the leaders in social media? Can you give us examples of how it's transformed their business? *******7811 says: Social media can give you customer insight, enabling sophisticated segmentation & better targeting of resources *******8862 says: Dell have 73 Twitter accounts and sold $10m in sales directly from those accounts according to their direct click thriughs *******7115 says: How do you manage customer feedback across Twitter, Facebook, blogs in a structured way so that it scales? *******7074 says: how do you manage the inherent thugery that is inherent in *******7115 says: How do you manage customer feedback across Twitter, *******9423 says: somebody explain about reputation management for example Dell Hell eventually triggering Dell IdeaExchange *******7784 says: All your businessez are belong to us *******8862 says: United airlines some 6 million views of the 'united breaks guitars' video from disgruntled customer *******6181 says: If you are an SME then to time is your biggest cost! Is it worth it? *******8862 says: sme can't afford consultants what can they do ? *******2441 says: also re Dell the kickback against the "Della" *******5958 says: About the John Lewis and BT stories, that is why companies need to record their phone calls so that the company or the complainer can Retell the phone call later, and can even publish the phone call to show how it was handled. *******4798 says: SM is cheap and easy, don't pay consultants, just get in there and start understanding your consumers *******2441 says: First Direct has embraced social media - they have a neat gadget on their website which publically monitors real time whether the comments received about them are negative or positive. *******7784 says: Are there ANY b2b examples, or are these inherently closed ntwks? *******7784 says: was thinking not of 'brand mentions' but more about use of the tools, tech. and culture... *******7811 says: Linkedin.com is B2B. You can now join UK Technology Global Markets group to get tips & share ideas *******2441 says: Tools? Free or Pay for them? *******7934 says: how do you get potential customers to start following you? *******2325 says: tool for creating channels of Twitter based content, analytics & retweetable viral ads tweetmeme.com other tools useful tools - cotweet, tweetdeck a nd tweettabs are useful for monitoring. Mix of free & paid for *******9423 says: 7784 do you mean B2B soc med used internally or externally? *******3885 says: Great session, will go and tweet about it #tw09
Good questions were asked. If you’d like to respond – go for it.
Free tickets to Technology World 2009 23-24th Novemember 2009
Posted by emmajell in Featured, Uncategorized on November 20, 2009
http://www.technologyworld09.com/
Promo code: mashup1
The mashup* team will be attending Technology World 2009 in Coventry this coming Monday, 23rd November where we will be hosting a seminar on “How Businesses use Social Media to create Value” at 4.30pm.
TechnologyWorld is the high profile annual event run by UK Trade and Investment bringing overseas companies to meet with UK technology based companies wishing to expand their business overseas.
Technolgy World has kindly given us some late registration passes at no cost to join over 1200 delegates – 600 UK and 250 overseas companies attending TW09. If you’d like to come please register using the information above and we look forward to seeing you there.
You can visit the exhibition (170 stands) and attend the conference sessions.
However we must add that at this late stage the One to One meeting system has now closed and the meeting capacity for the venue is full.
Follow up from Investment Opportunities in Digital
Posted by admin in Uncategorized on October 2, 2009
Speakers Paul Fisher – Advent Venture Partners, Sean Seton-Rogers – PROfounders Capital, Philip Wilkinson, Lori Murphree – Results International and Jay Bregman – eCourier
Over 120 people gathered @ British Computer Society (with new branding) London for the mashup* event on investment opportunities in digital. Overall the buzz is back, there is a positive attitude and opportunities are available. Still hard work, but that has not changed.
Jay
Jay Bregman at mashup* – Investment Opportunities in Digital – 29th Sep, London from mashup* on Vimeo.
opened this mashup* event by speaking about the importance of leveraging your network and how to de-risk investment by going further than is required to over deliver and made the point that you should only raise money when you don’t need it. Sean took up the mantel stressing that it is much cheaper to build a business today than ever before and knowing this you can get a lot more (done) for a lot less (cash).
The speaker shared views about where the believed investment opportunities are today and included real time web, e-learning, health, avoid devices, green energy, on-line travel & commuting, group buying, support for globalisation (exchanges), micropayments, broadband TV and applications especially mobile. Mobile has been coming for years so why now, the comment made was that we can finally experiment on mobile at cost that is attractive.
Sean
Sean Seton-Rogers at mashup* – Investment Opportunities in Digital – 29th Sep, London from mashup* on Vimeo.
pointed out that investors are followers and need inventors and entrepreneurs to lead the way and show where the next investment opportunities would come from, but investors do herd and create a trend.
Philip
Philip Wilkinson at mashup* – Investment Opportunities in Digital – 29th Sep, London from mashup* on Vimeo.
The speakers discussed about the availability of soft government money and early stage funding is coming from stressing that good deals always get loads of offers as they are backing the team that gets through the noise. However competition for funds is as hot as ever; 10,000 deals chasing 3,000 investors.
Paul
Paul Fisher at mashup* – Investment Opportunities in Digital – 29th Sep, London from mashup* on Vimeo.
Lori
Lori Murphree at mashup* – Investment Opportunities in Digital – 29th Sep, London from mashup* on Vimeo.
Another very successful event followed by unedited demos from www.shicon.com, www.audioboo.fm, www.schway.net, www.ookl.org.uk, www.satsis.com, www.mob4hire.com and www.belocal.com
NEXT EVENT is “Augmented Reality”
Where we will be discussing and debating the different types of Augmented Reality, the commercial applications, the social applications, who is using Augmented Reality for business and social benefit and is Augmented Reality taking off?
Tickets and registration: http://www.mashupevent.com/event/augmented-reality
As you know the event this week was sold out in advance so we would encourage you to secure your ticket asap – only 20 days to go !
Investment Opportunities in Digital
Posted by emmajell in Events, Featured, Headline, Uncategorized on September 25, 2009
This event will explore what current growth areas in the digital arena are generating interest with active individual and institutional investors.
Specifically, it will promote discussion and debate amongst investors (Venture Capital & Angel investors), entrepreneurs, and corporates that are seeking to invest financial and other resources in rapidly growing business opportunities in the digital sector.
Speakers Paul Fisher – Advent Venture Partners, Sean Seton-Rogers – PROfounders Capital, Lori Murphree – Results International and Jay Bregman – eCourier will be enlightening us with their thoughts on the high growth areas within the digital sector.
We are looking forward to seeing some very diverse and high quality Demos from Shicon, Ookl, Satsis, Audioboo, BeLocal and Mob4Hire … more about them all on the event page here: http://www.mashupevent.com/event/investment-opportunities-digital
Tickets: £35 (includes drinks & food)
What does the cloud do best ?
Posted by admin in Events, Uncategorized on April 29, 2009
At last night’s mashup* event we focused on Cloud Computing – specifically asking the question ‘What does the cloud do best?’.
We’ll be posting a summary of the event here soon. In the meantime please check out the great photos of the event.
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