Posts Tagged credit crunch web 2.0
Digital Growth 2009 – 11th November @Kleinwort Benson
11th November @ Kleinwort Benson
Speakers:
- Phyllis Read – Kleinwort Benson
- Toby Goldblatt – Ruby Financial
- Charlie Blake Thomas – Huddle.net
- Tony Fish – amfventures
- Context – credit crisis in full swing – what should you do in 2009!
- Assuming that there will be no credit for 2 to 5 years
- Focus in back to basics – have users, have income, insure costs under control, preserve cash.
- Double your efforts, requires three times as much work.
- Understand your users, segment in every way, get deep and dirty with data
- Utilise temporary work forces but install measurability
- Metrics are key, “how to find you metrics” – utilise non-execs
- Reducing costs is not a sustainable strategy
- Work in outside revenue, inside efficiency and supply side control.
- Ensure no white space in roles and responsibilities
- Barter is as good as cash
- Do you have an application or a business? Does it solve a need, what is that need
- B2B and B2C are suffering
- Everyone has a free option, focus on building privileges
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